Pr1ma Privacy Policy — How Your Data Is Protected on Our Platform
This Privacy Policy explains how pr1ma collects, uses, stores, and protects the personal information of users in Malaysia. We are committed to handling your data responsibly and transparently. By using the pr1ma platform, you agree to the practices described in this document.
Effective date: 1 January 2026
1Types of Information We Collect
When you register or use the pr1ma platform, we collect several categories of information to ensure our services operate correctly and securely.
Your full name, date of birth, phone number, email address, and login details provided during registration. This information is required to verify your identity and manage your account.
Device type, operating system, phone model, browser version, IP address, and other technical information are collected automatically when you access the platform for security and technical diagnostic purposes.
Records of deposit and withdrawal transactions in MYR (RM) via Touch 'n Go eWallet or Maybank. We do not store credit card numbers or full banking details — only the transaction records that are necessary.
Records of betting activity, games played, session duration, categories visited, and general usage patterns. This data helps us improve the user experience and identify unusual activity.
2How Your Information Is Used
Pr1ma uses collected information solely for legitimate purposes necessary to operate the platform and protect our users. We do not use your data for anything unrelated to the services you use.
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Account management and identity verificationEnsuring only the rightful account owner has access, and preventing duplicate registrations or fraud.
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Processing deposits and withdrawalsAll financial transactions in MYR are verified and recorded to protect both parties.
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Customer supportEnables the pr1ma support team to assist you with account or transaction-related enquiries.
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Platform security and fraud preventionDetecting and preventing suspicious activity, unauthorised account access, and system manipulation.
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Platform improvementsAnalyses usage data in aggregate — not at an individual level — to improve platform performance, interface, and overall user experience.
- Your personal information is never sold to third parties
- No data shared with external advertisers
- Credit card or full bank account details are never stored
- Your data is never used for purposes outside the scope of pr1ma's services
3Cookies & Tracking Technologies
The pr1ma platform uses cookies and similar tracking technologies to enhance platform functionality and security. Cookies are small text files stored on your device when you visit our platform.
Types of Cookies We Use
- Session cookies: Maintains your logged-in state during an active session. These cookies are automatically deleted when you close your browser.
- Preference cookies: Saves your language settings and display preferences so you don't have to reconfigure them each time.
- Security cookies: Used to detect unusual activity and protect your account from unauthorised access.
- Analytics cookies: Collects aggregated, non-identifiable usage data used to improve platform performance.
You can control or delete cookies through your browser settings. However, disabling certain cookies may affect platform functionality, including the ability to stay logged in.
By continuing to use the pr1ma platform, you agree to the use of cookies that are necessary for core platform functionality. Analytics cookies collect only aggregated data that cannot be used to identify any individual.
4Data Storage & Security Measures
All data transmitted between your device and the pr1ma platform is protected with SSL encryption. Account passwords are stored in cryptographically hashed form — we cannot read your password in its original form.
Access to user data within pr1ma's internal systems is restricted to authorised personnel only, and all access is logged for security audit purposes.
Active account data is retained for as long as your account remains active. Financial transaction records are retained in accordance with applicable legal and accounting requirements in Malaysia.
When an account is closed at the user's request, personal data that is no longer required for legal or audit purposes will be deleted within a reasonable timeframe. You may contact [email protected] for enquiries related to data deletion.
Pr1ma may share necessary information with third-party service providers that help operate the platform, such as payment providers (Touch 'n Go, Maybank) and licensed game providers. This sharing is limited strictly to what is required to deliver the relevant service, and these providers are required to handle data to equivalent security standards. pr1ma does not sell or rent your personal data to any party for marketing or commercial purposes.
5Your Rights as a User & How to Contact Us
As a pr1ma user, you have certain rights regarding your personal data that you may exercise at any time by contacting our support team.
You have the right to request a copy of the personal information we hold about you. Such requests will be processed within a reasonable timeframe.
If your information is inaccurate or out of date, you have the right to request a correction. Some details can be updated directly in your account settings.
You may request deletion of your account and personal data, subject to applicable legal requirements and financial record retention policies.
In certain circumstances, you may request that we restrict the processing of your data while any dispute is being resolved.
Pr1ma reserves the right to update this Privacy Policy from time to time. The latest version will always be available on this page, with the most recent revision date noted. Continued use of the platform after any updates are published constitutes acceptance of the revised policy. We encourage users to check this page periodically.
For any enquiries regarding this Privacy Policy, or to submit a request relating to your personal data rights, please contact the pr1ma support team:
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Support Email
[email protected]
We aim to respond to all privacy-related enquiries within 5 business days.
Have a Question? We're Here to Help
If you have any questions about how pr1ma handles your data, or would like to learn more about our platform, visit the FAQ page or register an account today.